10 books that we recommend to read to those who plan to open their own business.
"A startup without a budget" Mike Mikalowitz. The title of this book is very original: "The Toilet Paper Entrepreneur". This is no accident. A successful businessman, winner of a huge number of awards, Michael Mikalowitz, tells readers about the development of their own business on the example of a piece of toilet paper. He believes that this is quite enough and that a whole roll is not needed. The main thing is the belief in yourself, the ability to clearly see the goal and go to it, not sparing your own strength. All this is much more important than the initial capital. The book is a world famous bestseller.
"The method of pumpkin. How to become a leader in your niche without a budget" Mike Mikalowitz. Another interesting book written by the same author. In it, Mikalowitz continues to talk about how to create his own business, having a limited budget. We can say this is a continuation of the first book and a more detailed description of this topic. As an example of a successful business strategy, the author cites the cultivation of huge pumpkins for All Saints Day. You will learn how to find your own niche in the market, without spending huge amounts on advertising. As an example, he considers various areas of activity: from the sale of food to the provision of legal services.
"Dream, create, change" Sarah Lacy. Another fascinating book telling you about creating your own business. She covers this topic from a somewhat unusual perspective. Rather, the author shows examples of the origin and development of business in other conditions. The book shows examples of creating your business in countries such as Brazil, India, China, Vietnam, Indonesia and even Rwanda. In all these countries, the conditions for entrepreneurship are worse than in the USA or Europe. However, entrepreneurs were able to start work in these difficult conditions and achieve success. None of them received a special education, but had only faith in their own capabilities and the greatest desire to succeed. And they did it all. These people were able to change themselves and their own lives.
"Startup for $ 100. Create a new future by doing what you love" Chris Gilbo. Another bestseller, from which you will learn how, having a minimum of means to build a successful business. The book will tell you how to become free: make your own work schedule yourself, do what you yourself think is necessary, become independent financially. It tells not about how to build a huge corporation, but about how to get freedom and independence, to create their own business, albeit small. How to find your favorite business and find your place in life. You may well be enough for 100 dollars.
"Millionaire without a diploma" Michael Ellsberg. Success in business and a diploma of a prestigious university are far from synonymous. This is the main idea of this book. Even after graduating from a prestigious university, you will not be immune from mistakes, and some abilities can only be obtained in practice. And an MBA diploma will not help you. From the book you will learn that they do not speak in the most prestigious colleges and that you will definitely be useful in your activities. The author of the book believes that for success you do not need to spend many years (and a lot of money) on training; you can become successful without all this.
"Education vs. Talent" Ken Robinson. Another book dedicated to the same topic. It tells about how important it is to find your way in life, a favorite thing, and that people who are not entirely capable of creating something new are very few. The most important thing in life is to discover your hidden talents and believe in your abilities. The book is illustrated with many examples. For example, it is about people with disabilities who have succeeded and managed to start their own business. The most important thing is the creative beginning, which is in every person, and it is this that allows each of us to change our life and the world around us. The book will be useful to many: novice businessmen, as well as people who are just thinking to start their activities.
"Delivering Happiness" by Tony Shea. This book is about creating a new business. It is told on a bright example. Tony Shea, who founded the shoe online store Zappos and achieved staggering success, tells readers about how his empire was born, the barriers to its success. He tells how to unite people in the name of a common goal and how to create a world famous brand that will bring millions. Shea, not hiding, talks about his failures and how best to avoid them.
"Leave your mark" Blake Mikoski. The book is about another successful company that sells through the Internet. Here, too, everything from life: how the company was created, its first steps, successes and failures. The company TOMS, which was founded by Mikoski, is now very successful and well known. In his work a businessman uses a very original strategy and he talks about it in this book. It is read very much, but the most important thing is that you can learn a lot from the book - after all, this strategy is a success.
Blue Ocean Strategy by Chan Kim. When we talk about business, we need to mention such an important concept as competition. Any businessman has to deal with a similar phenomenon - it is an integral part of a market economy, which makes people work better, create better things at a lower price. But in some cases, the competitive struggle turns into a real war. Is it better to avoid her? Is it possible in today's world? The author gives his vision of this problem, and it is very interesting. In his opinion, it is better to look for new, still unoccupied market niches, to invent new ideas and in this way to avoid exhausting competitive struggle.
"Rework" by Jason Fried This is a collection of practical tips for people taking their first step in the business world. The book allows you to avoid many mistakes and make your project more successful. Here you will find available answers to the main questions that confront a person in such a situation. All this is illustrated by many examples from real life that will help you better understand the thoughts of the author. This book is very easy to read and very accessible.
