If you want to become successful in business, then perhaps you should familiarize yourself with the experience of people who have already become successful? Especially if they themselves described their path to success and give very good advice. People who have traveled a difficult path share their experiences and warn against possible mistakes. You can also add that such stories are just very exciting. We recommend you to read seven excellent books about the success stories of the most famous world brands.
1. David Beazley, Neville Isdell. "Inside Coca-cola. Brand history No. 1 through the eyes of the legendary CEO". This book tells about the reasons for the success of the company "Coca-Cola" and describes in detail, due to what this company was able to circumvent its main competitor - Pepsi on the Russian market. The book tells that in the business world there are still people who cannot be replaced and how to become such a person. You will be surprised to know what serious passions are boiling inside the largest company.
2. Ray Kroc. "McDonald's. How the empire was created." It was Ray Kroc, an ordinary American, who was able to see the powerful potential in the small McDonald Brothers diner and turned it into one of the most well-known global brands. The world is now with great pleasure snack in McDonald's. The book describes how the empire was born and how the fate of Krok himself changed after the start of his business career.
3. "How a cup after cup was built by Starbucks," Howard Schultz. In this wonderful book, the author describes in detail how the three small coffee shops have become a huge company. However, making profits for Starbucks is not an end in itself; it is more important to preserve the quality of the product, its own identity and style. And even more important are the people who make this success. To achieve success, you need enthusiasm, team dedication, high level of professionalism of employees.
4. "Hooligans in business. Business FM Success Story", Yuri Voskresensky. This book combines the real story of the popular Business FM radio station and business tips. Read it will be interesting and experienced businessman and a novice.
5. "Apple Rules. Principles for Creating Loyal Loyalty," Carmin Gallo. This book tells about the personnel policy of the largest company Apple. How recruits are made to stores, how they work with customers, how the company builds its sales and how it presents its products and itself.
6. "IKEA. Collect your dream. How to combine responsibility and profit in one company." This book tells about the largest IKEA company, that business can solve social problems of society, cooperate with it. Is it possible to become a billionaire, but at the same time take care of your employees, you can increase sales and production, while improving product quality. This book covers many issues: ecology, corporate relations, explains the interests of the owners of the company and many other aspects. This is an instructive story about how a business can become socially oriented, but at the same time bring high profits.
7. "Durov Code. The real history of VKontakte and its creator." "Vkontakte" - has always been a very closed company, its former head Durov almost never met with the press. The author of this book had several meetings with the creator of the Russian social network, and after these meetings he created a book about the company and its creator, in which he tried to solve its phenomenon. Did it work out well - to judge you.
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